Although hiring a PR agency is generally the best way to see results, entrepreneurs who don’t have the budget to engage an agency often reach out to media directly. If that’s the route you are aiming to take, do so with caution. Approaching media the wrong way can do more harm than good. Here are  three things you should never say to a journalist when implementing your own PR campaign.
1. Can I pay you to run my story? 
The first rule of thumb? Don’t offer to pay a journalist to cover your business. Journalists are employed to provide credible content and reporting. This question is not only insulting but can also put the reporter’s job and reputation on the line.Most news outlets have a policy where their team of journalists and contributors cannot accept gifts valued at more than $100.
2. This is off the record
For the record, it’s always on the record when speaking to the media. Read that again, it is always on the record when speaking to the media. Be mindful of every word you are saying to the press can and might be used in a story. Some journalists are willing to interview you on background or might agree to keep certain details out of the story, but generally speaking you shouldn’t say anything that you don’t want made public. Before you speak to a reporter, map out some key points you’d like to convey. To ensure you get all your key messages across, you can also write and submit a press release to send directly to the reporter before or after to assist the journalist for your interview.
3. Are you getting my emails and messages? 
They are. No answer is the answer. There’s nothing worse than bombarding a journalist to see if they got your release. If the media is interested in your story, you will hear from them. It’s okay to follow up once, but stick to that. Though it’s rare, there’s always a slim chance your initial pitch wound up in their junk folder. If you emailed them the first time, try calling their work phone to follow up. Some journalists or freelancers might be okay with you calling their cell phones or texting them, but be careful not to bombard them, especially after normal working hours.  Focus your energy on doing your homework before you start pitching so that your pitch is actually relevant to what they write about. Offering an exclusive (and indicating that in the subject line) will help you stand out in their inbox.
Journalists are people too, and they work under extremely tight deadlines to publish reliable stories. This is why the power of publicity is so credible compared to paid advertising, but understanding the idiosyncrasies that come with publicity is invaluable.  Avoiding the three questions above will hopefully allow you to continue your PR journey without hitting any bumps in the road.

CNN – Actress Tiffany Haddish can’t even drive through Beverly Hills without getting stopped, she told CNN’s Suzanne Malveaux in an emotional interview Friday.

“And I got a Tesla,” she said.
The actress was out with protesters Friday outside of Hollywood’s Laugh Factory in Los Angeles. She says it’s important for her to be out there because she cares about her future, the future of her sisters and her brothers as well as black people overall.
“There’s certain people in my family, if they walk out the door, they might not come back,” she said.
The news about George Floyd and other unarmed black people getting killed by police has left Haddish mad, fed up and hurt.
“I try to laugh and figure out a way to make it funny … It’s really hard,” Haddish said. “I got PTSD watching my friends being killed by the police.
close dialog
“It’s scary, you shouldn’t be scared to be in America,” she said. “It’s supposed to be the land of the free, the home of the brave and you’re supposed to be able to have a pursuit of happiness. We’re just trying to pursue that you don’t get killed today.”
But Haddish did say these protests felt different than previous protests on police brutality.
“There’s definitely been a transition, people are waking up … people can see now and people’s hearts are opening up,” she said.
This isn’t the first time Haddish has spoken openly about social issues. In 2019, she postponed a show in Georgia over the state’s controversial law banning abortions at the onset of a fetal heartbeat.

A breakdown of how to watch, who to watch and the parties following the upcoming awards ceremony.

The biggest stars in television will gather Sunday for the 71st annual Emmy Awards at the Microsoft Theater in Los Angeles. Here’s what you need to know about TV’s celebratory night.

How to Watch

The ceremony will be broadcast on Fox, airing live on both coasts, starting at 8 p.m. ET/5 p.m. PT.

Preshow/Red Carpet

Fox will air 90 minutes of preshow coverage starting at 6:30 p.m. ET/3:30 p.m. PT. The Masked Singer panelist Jenny McCarthy, Shannon Sharpe of Fox Sports and Kelly Osbourne will serve as hosts for the red carpet coverage, which will consist of a half-hour preshow and an arrivals special at 7 p.m. ET/4 p.m. PT. They will conduct celebrity interviews and offer fashion critiques. A preview from season two of The Masked Singer is also slated for the preshow.

The Television Academy will also present Backstage Live during the awards broadcast. The behind-the-scenes look at the winners will stream on Emmys.com, Fox.com and Facebook Live.

Host

Following the lead of last year’s Oscars, this year’s Emmys will carry on without a host.

Who to Watch

Presenters for the ceremony include: nominees Angela Bassett, Stephen Colbert, Viola Davis, Michael Douglas, Jimmy Kimmel, Seth Meyers and Billy Porter; the Emmy-nominated actors from HBO’s Game of Thrones, including Alfie Allen, Gwendoline Christie, Emilia Clarke, Peter Dinklage, Kit Harington, Lena Headey, Sophie Turner, Carice van Houten, Nikolaj Coster-Waldau and Maisie Williams; Empire stars Taraji P. Henson and Terrence Howard; 911’s Peter Krause, Zendaya and Naomi Watts; the cast of Veep, which will reunite following the HBO show’s final season, including Julia Louis-Dreyfus, Anna Chlumsky, Tony Hale, Gary Cole, Kevin Dunn, Clea Duvall, Sam Richardson, Reid Scott, Timothy Simons, Sarah Sutherland and Matt Walsh; nominees Anthony Anderson, Bill Hader, Amy Poehler, RuPaul, Ben Stiller and Phoebe Waller-Bridge; Ike Barinholtz, Cedric the Entertainer, Max Greenfield, Gwyneth Paltrow, Maya Rudolph and Lilly Singh. Additionally, Keeping Up With the Kardashians stars Kim Kardashian, Kendall Jenner and Kylie Jenner will also present at the awards show.

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Former NBA head coach and player Byron Scott Announces Launch of League
NBA legend and coach Byron Scott, officially announces the launch of Primetime Basketball (www.PrimetimeBL.com), a new 5-on-5, full court basketball league that will feature some of the best players who have ever played the game of basketball, all who have once played in the NBA.“I am so excited about our Primetime basketball league. “We are giving our players an opportunity to continue their basketball careers,” said Primetime Basketball CEO Byron Scott. Primetime basketball league, PBL, will begin with showcase games this summer 2018 and follow with the first full complete inaugural season to start in June 2019.

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