Are you unsure of the ways to rock your sneakers? The sneaker trend has been taking the streets by storm, seen in every fashionable way with suits and joggers to the runway.
Read More
Although hiring a PR agency is generally the best way to see results, entrepreneurs who don’t have the budget to engage an agency often reach out to media directly. If that’s the route you are aiming to take, do so with caution. Approaching media the wrong way can do more harm than good. Here are three things you should never say to a journalist when implementing your own PR campaign.
1. Can I pay you to run my story?
The first rule of thumb? Don’t offer to pay a journalist to cover your business. Journalists are employed to provide credible content and reporting. This question is not only insulting but can also put the reporter’s job and reputation on the line.Most news outlets have a policy where their team of journalists and contributors cannot accept gifts valued at more than $100.
2. This is off the record
For the record, it’s always on the record when speaking to the media. Read that again, it is always on the record when speaking to the media. Be mindful of every word you are saying to the press can and might be used in a story. Some journalists are willing to interview you on background or might agree to keep certain details out of the story, but generally speaking you shouldn’t say anything that you don’t want made public. Before you speak to a reporter, map out some key points you’d like to convey. To ensure you get all your key messages across, you can also write and submit a press release to send directly to the reporter before or after to assist the journalist for your interview.
3. Are you getting my emails and messages?
They are. No answer is the answer. There’s nothing worse than bombarding a journalist to see if they got your release. If the media is interested in your story, you will hear from them. It’s okay to follow up once, but stick to that. Though it’s rare, there’s always a slim chance your initial pitch wound up in their junk folder. If you emailed them the first time, try calling their work phone to follow up. Some journalists or freelancers might be okay with you calling their cell phones or texting them, but be careful not to bombard them, especially after normal working hours. Focus your energy on doing your homework before you start pitching so that your pitch is actually relevant to what they write about. Offering an exclusive (and indicating that in the subject line) will help you stand out in their inbox.
Journalists are people too, and they work under extremely tight deadlines to publish reliable stories. This is why the power of publicity is so credible compared to paid advertising, but understanding the idiosyncrasies that come with publicity is invaluable. Avoiding the three questions above will hopefully allow you to continue your PR journey without hitting any bumps in the road.
FOX32 Chicago – A suburban school has yanked controversial books from their summer reading list after one family uncovered a book’s racist past.
NBC Chicago – A suburban family says books with roots linked to racism are on their children’s summer reading list and they want them removed. But they feel like the school is dismissing their concerns. NBC 5’s Patrick Fazio reports.
NBC4 Creative Production
CNN – Actress Tiffany Haddish can’t even drive through Beverly Hills without getting stopped, she told CNN’s Suzanne Malveaux in an emotional interview Friday.
“And I got a Tesla,” she said.
The actress was out with protesters Friday outside of Hollywood’s Laugh Factory in Los Angeles. She says it’s important for her to be out there because she cares about her future, the future of her sisters and her brothers as well as black people overall.
“There’s certain people in my family, if they walk out the door, they might not come back,” she said.
The news about George Floyd and other unarmed black people getting killed by police has left Haddish mad, fed up and hurt.
“I try to laugh and figure out a way to make it funny … It’s really hard,” Haddish said. “I got PTSD watching my friends being killed by the police.
close dialog
“It’s scary, you shouldn’t be scared to be in America,” she said. “It’s supposed to be the land of the free, the home of the brave and you’re supposed to be able to have a pursuit of happiness. We’re just trying to pursue that you don’t get killed today.”
But Haddish did say these protests felt different than previous protests on police brutality.
“There’s definitely been a transition, people are waking up … people can see now and people’s hearts are opening up,” she said.
This isn’t the first time Haddish has spoken openly about social issues. In 2019, she postponed a show in Georgia over the state’s controversial law banning abortions at the onset of a fetal heartbeat.
You text. You snap. Today’s generation of device-addicted kids teens and adults has been a breeding area for cyber attacks.
Read More
Once a player achieves a little notoriety, it is not out of the question that he or she will become the focus of media attention.
Summer is here and Exact Publicity, as well as our clients, host great summer camps for parents to choose from. Here is a highlight of some of our players’ camps including Will Bynum, Cappie Pondexter, Renaldo Balkman, and Chris Johnson.
A breakdown of how to watch, who to watch and the parties following the upcoming awards ceremony.
The biggest stars in television will gather Sunday for the 71st annual Emmy Awards at the Microsoft Theater in Los Angeles. Here’s what you need to know about TV’s celebratory night.
How to Watch
The ceremony will be broadcast on Fox, airing live on both coasts, starting at 8 p.m. ET/5 p.m. PT.
Preshow/Red Carpet
Fox will air 90 minutes of preshow coverage starting at 6:30 p.m. ET/3:30 p.m. PT. The Masked Singer panelist Jenny McCarthy, Shannon Sharpe of Fox Sports and Kelly Osbourne will serve as hosts for the red carpet coverage, which will consist of a half-hour preshow and an arrivals special at 7 p.m. ET/4 p.m. PT. They will conduct celebrity interviews and offer fashion critiques. A preview from season two of The Masked Singer is also slated for the preshow.
The Television Academy will also present Backstage Live during the awards broadcast. The behind-the-scenes look at the winners will stream on Emmys.com, Fox.com and Facebook Live.
Host
Following the lead of last year’s Oscars, this year’s Emmys will carry on without a host.
Who to Watch
Presenters for the ceremony include: nominees Angela Bassett, Stephen Colbert, Viola Davis, Michael Douglas, Jimmy Kimmel, Seth Meyers and Billy Porter; the Emmy-nominated actors from HBO’s Game of Thrones, including Alfie Allen, Gwendoline Christie, Emilia Clarke, Peter Dinklage, Kit Harington, Lena Headey, Sophie Turner, Carice van Houten, Nikolaj Coster-Waldau and Maisie Williams; Empire stars Taraji P. Henson and Terrence Howard; 911’s Peter Krause, Zendaya and Naomi Watts; the cast of Veep, which will reunite following the HBO show’s final season, including Julia Louis-Dreyfus, Anna Chlumsky, Tony Hale, Gary Cole, Kevin Dunn, Clea Duvall, Sam Richardson, Reid Scott, Timothy Simons, Sarah Sutherland and Matt Walsh; nominees Anthony Anderson, Bill Hader, Amy Poehler, RuPaul, Ben Stiller and Phoebe Waller-Bridge; Ike Barinholtz, Cedric the Entertainer, Max Greenfield, Gwyneth Paltrow, Maya Rudolph and Lilly Singh. Additionally, Keeping Up With the Kardashians stars Kim Kardashian, Kendall Jenner and Kylie Jenner will also present at the awards show.
‘The Lion King’ Featurette: Hear Seth Rogen and Billy Eichner Sing ‘Hakuna Matata’
Well well…the sun rays are poppin’ as summertime is in full ray. If you are stirring up your summer plans…check out our quick list below of things you may want to try in the summer heat.
Press releases are still used as a means of communicating news to the masses. But is this really effective? Will sending out a press release ensure media attention and/or attention from your core intended audience?
Read More
Knocking down press coverage doesn’t just happen overnight. It takes more than a phone call, a fancy press release, a targeted email, a flashy social media post and a reach out.
Read More
Former NBA head coach and player Byron Scott Announces Launch of League
NBA legend and coach Byron Scott, officially announces the launch of Primetime Basketball (www.PrimetimeBL.com), a new 5-on-5, full court basketball league that will feature some of the best players who have ever played the game of basketball, all who have once played in the NBA.“I am so excited about our Primetime basketball league. “We are giving our players an opportunity to continue their basketball careers,” said Primetime Basketball CEO Byron Scott. Primetime basketball league, PBL, will begin with showcase games this summer 2018 and follow with the first full complete inaugural season to start in June 2019.
Diego has expanded its Ciroc Vodka line with the launch of a limited edition Summer Colada expression, infused with flavors of pineapple and coconut.
Read More
Former NBA Player Renaldo Balkman flew to Puerto Rico after Hurricane Irma to help. He tried to leave before Hurricane Maria hit, but could not as the massive storm left him trapped inside of his Puerto Rico home and airports closed for departure out.
Read More
“Fashion is about taking chances, it’s about taking risks, and just doing it the way you feel comfortable doing it. If you do that, people will respect it more.”
Fabolous performed multiple hit songs to the sold-out crowd at the Room Seven Chicago venue.
An accomplished singer and songwriter, a Soul Train Award R&B Songstress and a Billboard Award-winning group from Maryland headlined the Chicago Westside Music Festival (“WSMF”).
Read More
Exact worked with MINI for the Chicago Auto Show, MINI’s platform this year is, “More of What Matters.”
Read More