MINI Automotive, a British automotive marque, owned by BMW, wanted to spice up it offerings served to the general public during the Chicago Auto Show. The Chicago Auto Show is the nations largest and longest running auto show. It is the largest auto show in North America. MINI wanted to find a strategic way to heighten brand awareness, engage customers within the brand, align with celebrity influencers and direct product placement.
Exact worked alongside MINI’s creative marketing team to create a stellar experience and increase the bottom line ROI. We utilized select celebrity influencers including athletes, fashion, lifestyle; with high social media engagement, heavy web alignment and overall presence and intertwined them in a multi day series surrounding the theme, “What matters most.” The campaign theme was derived as part of a current year long PR and marketing strategy of customer engagement, celebrity influencer attachment with seeding, event ideation and strategic automotive product placement.
MINI Brand (Male)
MINI Brand (Female)
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