NBA and professional Basketball player Renaldo Balkman, one of the leading members of the league, was in need of damage control as he choked a player during a basketball game, going viral, receiving over 800,000 mentions in a 24 hour period. Days later, he received a lifetime ban from the PBA for the action and the story was part of every major media outlet, sub-media outlet, blog, comedic level of Saturday Night Live and satire outlets. Balkman came to Exact for high level public relations consultancy, damage control and support.
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