REVOLT TV, an American music-oriented digital cable television network founded by Sean Combs, was the platform to air a 90-minute special film entitled Chicago Love. Created by Sean “Diddy” Combs, the documentary, filmed over four months in Chicago, focused on the causes and solutions behind the challenges in the city of Chicago. Following the nationwide protests and violence which occurred in the Midwest, specifically around Ferguson and the grand jury decision, the Chicago Love documentary circled around the question on many minds: What is happening in Chicago? What is the creation of the violence? What can be done as a solution?
REVOLT then CEO, Keith Clinkscales, personally hired Exact to handle PR, media relations and field produce the documentary. Exact rounded up the top journalists from all mediums in one location and began a meeting of the minds, which served as a consistent voice pattern throughout the documentary. Exact also scheduled and designed the talent interviews which were included in the film. Interviews included several music artists (including Common and Rhymefest), activists, educators, faith leaders and victims’ families about violence, education, the Chicago ongoing ‘Drill music’ scene and the introduction of the Fe Fe movement. The documentary also focused on how the community, failing school system and music, all play a role in the violence which hovers over the city.
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