Once a player achieves a little notoriety, it is not out of the question that he or she will become the focus of media attention.

All it takes is a shout out from an angry fan on social media, a response to a teammate that is taken out of context, or a response to a reporter question which wasn’t completely intact—to turn your world upside down, literally in a matter of seconds. Words trend, quotes are replayed, and media commentary takes place of opinion, based off one statement gone wild. All this attention can be very difficult for an athlete whose focus has been on playing a sport instead of paying attention to detail of words, as a celebrity star.

1. Share Praise : A game-winning shot would not be possible without the help of a great play, screen or pass. Everyone had a hand in the victory, so praise your teammates and acknowledge the total team effort. On the same note, if the competing team played well—give them props. It is great to praise your competitors and not exude the energy of negativity about the other team as this can only fire up the competition, lead to quotes which will be trimmed and interpreted to spread like wildfire, along with pointing the finger on you as a non-team player. The high road wins—remember that!
2. Be Confident, Not Cocky: A little attention can quickly go to a player′s head. You want to be confidant but not become arrogant. To look good in an interview, players must show confidence in their answers and abilities, but also remain humble.. You′re Always On: I mean literally always on! Just because you cannot see a microphone or a camera, doesn′t mean they are not there. Assume your actions and words are always being recorded. You are a celebrity and can’t do the same things a person who is not a celebrity does. The higher profile you become, the less privacy you have…act accordingly.
3. You′re Always On: I mean literally always on! Just because you cannot see a microphone or a camera, doesn′t mean they are not there. Assume your actions and words are always being recorded. You are a celebrity and can’t do the same things a person who is not a celebrity does. The higher profile you become, the less privacy you have…act accordingly.
4. Don′t Blame the Ref: Don′t blame the officials. As hard as it may be following a loss, it is best to keep referees out of the conversation. Who knows the next time your team will have that same officiating crew? Why trend with that negativity following on your back…it’s not worth it.
5. Keep it Short and Sweet: Long-winded answers leave the opening to be taken out of context. Quick sentences prevent reporters from distorting your interview or post-game comment. Use Twitter as an example in your mind as you are talking…give short quotes that would fit on your Twitter post..give as little room as possible to have your quote mangled and distorted out of context.
6. Be Human: You are a person too… Let the media see you with your children, or partner, allow the world to see you as more than just an athlete. You have a fascinating life outside of the sport—let the world see a glimpse of it and connect with you. Tell stories of your life when able with the media and you will find your audience will attach deeper with your brand.