Dwyane Wade

Dwyane Wade is an American former professional basketball player. Wade spent the majority of his 16-year career playing for the Miami Heat in the National Basketball Association. Wade won three NBA championships, was a 13-time NBA All-Star, an 8-time member of the All-NBA Team, and a 3-time member of the All-Defensive Team. Wade is also Miami’s all-time leader in points, games, assists, steals, shots made, and shots taken.

After a successful college basketball career with the Marquette Golden Eagles, Wade was drafted fifth overall in the 2003 NBA draft by the Heat. In his third season, Wade led the Heat to their first NBA Championship in franchise history and was named the 2006 NBA Finals MVP. At the 2008 Summer Olympics, Wade led the United States men’s basketball team, commonly known as the “Redeem Team“, in scoring and helped them capture the gold medal. In the 2008–09 season, Wade led the league in scoring and earned his first NBA scoring title. Wade was selected as the NBA All-Star Game MVP in 2010. With LeBron James and Chris Bosh, Wade helped guide Miami to four consecutive NBA Finals from 2011 to 2014, winning back-to-back championships in 2012 and 2013. After playing for the Chicago Bulls and the Cleveland Cavaliers, Wade finished his playing career with Miami in 2019.

In September 2012, Li-Ning, China’s premier sports brand, signed a lifelong partnership with Wade. The partnership was Li-Ning’s greatest effort to break through in the basketball business worldwide, and through it, the ““Way of Wade” line was created. The “Way of Wade” line initially kicked off in retail stores and online throughout China, and in 2013 they launched in the United States and have since continued to grow throughout other countries.

Dwyane Wade serves as Chief Brand Officer and is responsible for guiding the creative direction of all Way of Wade products. He works with Li-Ning’s leadership team to spearhead the global marketing strategies and initiatives aimed to build brand awareness in the United States and China. Wade provides significant input of all future endorsers of Way of Wade, and is instrumental in selecting the athletes he feels best embody the presence, perspective and personality of the brand.