The Business

Exact specializes and delivers success in a wide variety of service areas, including: Public Relations, Branding and Endorsements, Integrated Marketing, Celebrity Representation, Charitable Foundations, Special Event Creation/Management and Website Development. We have three branches: Exact Publicity, Exact Sports Management and Exact Entertainment.

Our Approach

We promote ideas, resources and contacts, as a top firm. We cater to clients across the country, priding ourselves on personable service and ongoing support. We offer our clientele one-on-one attention. We focus on building brands and bottom lines through strategic programs with measurable results, to maximize our clients’ return on investments. We are nationally renowned for creativity, placement success, superb writing and media reach. Exact’s clientele run the gamut from sports, entertainment, business-to-business, non-profit and marketing assignments.

In addition, Exact provides numerous celebrity services, including providing entertainers for special events, motivational speeches, MC duties, television and radio work, product and service endorsements, media tours, autograph signings, charitable functions, advertising campaigns, meet and greets and other such activities.

Meet Our CEO

“Be careful what you ask for…We will get you there” 

Our CEO Shawn Zanotti is the CEO and Founder of Exact Publicity. She’s also an author of Top Ten PR Tips, Embracing the Rock in Your Journey and co-author of the best selling book entitled, Shift Happens.

After a successful career in broadcasting, Shawn chose to expand her media knowledge by pursuing an entrepreneurial venture. She noticed a gap between the role of an involved publicist and the client. She also noticed the need to offer publicity—let’s face it, every business, person or idea for that matter needs PR. Shawn runs the company to ensure it is superior! She works closely with client accounts to enforce branding, accountability and accuracy. She’s a firm believer that our success relies heavily on the clients’ success. Shawn focuses on intricate brand development through event planning that often times leave guests in awe. Her vision and determination makes for an environment where clients find family-attention to career assistance and guidance. Shawn’s success story is built upon wholehearted commitment and attention to detail. She is one of the very few successful females in an aggressive, male-dominated industry.

Exact provides the highest quality service for clients seeking marketing, public relations, event planning, management  and charity work.



Shawn Zanotti

Founder & CEO

Shawn sits on the board for NBC Chicago and is a member of the National Association of Black Journalists. She is a designer for the trendsetting brand, Journey, which is based on style and inspiration in television and fashion. Shawn is a mother and believes motherhood is her biggest joy!