The Challenge
NBA San Antonio Spurs and PEAK China based shoe company require ongoing public relations support to promote the excellent work they do around the world by unveiling a new Tony Parker basketball shoe using the sport and extreme heightened media -local and national support. It is essential that PEAK’s messages are communicated through media coverage to a wide range of international audiences and heighten awareness of NBA Tony Parker to ensure maximum visibility.

Media Relations

Crisis Management

Social Media Support

Press Conference

Work With Charities

Successful Executions

The Strategy
Exact develops emotive news hooks to highlight the major project shoe unveiling at NBA All Star experience. The Tony Parker activation in that environment undertakes, creating national and international news stories. Exact also manages all of the media activity that takes place at an interactive event experience, managing international press conferences, interview opportunities and the demands of journalists and photographers on the red carpet.
Brand Demographics

Social Media Impact

Marketing Power

Brand Engagement

Sponsor Support



The Outcome
PEAK is established as the leading international sports shoe company and NBA Player Tony Parker receives stellar accolades with Exact securing major coverage in a wide range of prestigious targeted national and international print and broadcast media. The press conference and unveiling was one of the most anticipated events on the sporting calendar with media from all over the world clamoring to attend.

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